Content That Converts - What To Post To Sell On Social
Content That Converts – What to Post to Sell on Social
Content That Converts: What to Post to Sell on Social
Introduction
If you’ve ever stared at a blank screen thinking, “What do I even post today?”—you’re not alone. It’s one of the top frustrations I hear from social sellers.
Here’s the truth: posting randomly might keep you visible, but visibility alone doesn’t pay the bills. The right content—content that connects, engages, and builds trust—is what actually converts followers into buyers.
This blog will break down what content converts best, when to post it, and where to focus your efforts so you can simplify your social media strategy and start turning scrolls into sales.
What: The 4 Types of Content Every Social Seller Needs
Not all content serves the same purpose. To convert, your audience needs to see a balance. Here are the four key types:
1. Value Content
What it is: Teaching, inspiring, or solving problems for your audience.
Why it matters: It positions you as a resource and builds authority.
Example: A post that shares “3 easy ways to refresh your skin routine” if you’re selling beauty products.
2. Engagement Content
What it is: Posts designed to spark interaction—polls, questions, “this or that” choices.
Why it matters: Engagement boosts visibility and opens conversations.
Example: “Which do you need more right now—energy or relaxation?”
3. Connection Content
What it is: Personal posts that share your story, experiences, or behind-the-scenes moments.
Why it matters: People buy from people, not brands. Connection posts make you relatable.
Example: Sharing a moment of frustration you had before discovering your product or system.
4. Sales Content
What it is: Direct invitations to buy or join. Highlighting your product, opportunity, or offer.
Why it matters: If you never clearly ask, people won’t know how to work with you.
Example: “This serum helped me fade fine lines in just 8 weeks—message me if you want details.”
When: The Rhythm That Builds Trust
The biggest mistake social sellers make is overloading one type of content (usually sales posts) while ignoring the others. Sales posts are necessary—but only work when supported by the other three.
When to Post Value Content
Value posts should appear multiple times a week. These build authority and remind your audience why you’re worth listening to.
When to Post Engagement Content
A few times per week. Engagement is like a heartbeat—it keeps the algorithm alive and keeps you in front of your audience.
When to Post Connection Content
At least once a week. This ensures people see the human side of you, not just the business side.
When to Post Sales Content
Once or twice a week is enough—especially if you’re mixing it in with value, engagement, and connection. Too many sales posts, and you’ll start losing followers. Too few, and people won’t know what you offer.
The rhythm matters: steady, consistent visibility with variety builds trust over time.
Where: Choosing Platforms That Amplify Your Content
Content is not one-size-fits-all. Where you post impacts how it’s received.
Where Value Content Works Best
Blogs (like this one!)
Facebook groups (community-building)
Carousel posts on Instagram
Where Engagement Content Works Best
Instagram polls and questions in stories
Facebook group posts (comments fuel visibility)
TikTok Q&A videos
Where Connection Content Works Best
Instagram reels (storytelling format)
Facebook personal profiles (family/friend connections)
LinkedIn posts (sharing professional struggles and lessons)
Where Sales Content Works Best
Email lists (your warmest audience)
Stories (direct “DM me for details” CTA)
Profile posts with testimonials or before-and-after transformations
When you understand where each type of content lands best, you can double down on what works instead of wasting effort.
The Beginner’s Trap: Posting Without Strategy
Many social sellers confuse activity with progress. They think: “As long as I’m posting, I’m working my business.”
But posting without a plan leads to:
Burnout (posting daily without results feels discouraging)
Audience fatigue (too much sales content drives people away)
Missed opportunities (not rotating content types leaves gaps in trust)
Content that converts isn’t about volume—it’s about strategy.
The First Signs Your Content Is Working
Before the sales roll in, you’ll notice smaller wins that show you’re on track:
People commenting things like, “This is me!” or “So true.”
Followers sharing your posts with friends.
DMs that start with, “I’ve been watching your posts and wanted to ask…”
More consistent engagement across platforms.
These are signals your audience is warming up—and sales are coming.
What NOT to Do With Content
Just as important as what to post is what to avoid:
Don’t only share company graphics—they lack personality.
Don’t overload sales posts—people will tune out.
Don’t ghost your audience—disappearing kills trust.
Don’t compare your content to others—you’ll lose your unique voice.
Takeaway
Content that converts is about balance.
What matters: mixing value, engagement, connection, and sales content.
When it matters: rotating weekly so your audience sees variety.
Where to focus: posting content where your audience naturally engages with it most.
When you stop posting randomly and start posting intentionally, you’ll see the difference—not just in engagement, but in sales.
Time-To-Take-Action
Want the how—including 365 days of plug-and-play content prompts so you never wonder what to post again? That’s inside my Next Level Membership.
👉 Join the Next Level Membership here
