The 3 Biggest Mistakes Keeping You Stuck in Social Selling
The 3 Biggest Mistakes Keeping You Stuck in Social Selling
The 3 Biggest Mistakes Keeping You Stuck in Social Selling
Introduction
You’re posting every day, showing up on stories, even sending DMs—but the sales just aren’t coming. It feels like you’re shouting into a crowded room, and nobody’s listening. Sound familiar?
Here’s the thing: it’s not that social selling doesn’t work. It’s that most people unknowingly fall into a few traps that stall their progress. These mistakes don’t mean you’re failing—they simply mean you need clarity.
Let’s break down the three biggest mistakes holding social sellers back—what they are, when they show up, and where they sabotage your growth—so you can finally move forward.
Mistake #1: Talking to Everyone
What It Looks Like
When you try to reach everyone, your message connects with no one. You post generic captions like: “This product is perfect for anyone!” But because it’s so broad, nobody feels like you’re speaking to them.
When It Shows Up
This mistake creeps in early—usually when you’re eager to sell to as many people as possible. You’ll know it’s happening when:
People like your posts but don’t comment.
Nobody asks follow-up questions.
You get polite “looks nice” responses but no sales.
Where It Hurts Most
Bios/profiles → A vague description like “Helping people live healthier lives” gets ignored.
Captions → Overly general wording blends into the feed.
Stories → If everything feels generic, people skip right past.
Mistake #2: Pitching Too Soon
What It Looks Like
Imagine meeting someone at a party and immediately asking them to buy your product. That’s what pitching too soon feels like. Instead of building curiosity and connection, you skip straight to selling—and people back away.
When It Shows Up
This mistake usually happens when you’re excited about your product and want quick wins. Signs include:
People leaving you on “read” in the DMs.
Sales posts getting ignored.
Friends or followers muting you because they feel pressured.
Where It Hurts Most
DMs → Sending product links without building a conversation.
Groups → Dropping sales pitches into communities where you haven’t built trust.
Feeds → Only posting about your product without sharing your story or value.
Mistake #3: Inconsistent Showing Up
What It Looks Like
Posting every day for a week, then disappearing for two. Showing up in bursts instead of steady presence. It tells your audience: “You can’t count on me.”
When It Shows Up
Usually when life gets busy or you feel discouraged. But inconsistency kills momentum—because the algorithm and your audience both stop paying attention.
Where It Hurts Most
Feeds → Long gaps between posts make you forgettable.
Stories → Disappearing breaks the daily touchpoint that builds connection.
Lives → Starting strong then fading out erodes credibility.
The Ripple Effect of These Mistakes
When you talk to everyone, pitch too soon, or show up inconsistently, you’re breaking the two most important ingredients in social selling: clarity and trust. Without them, your audience doesn’t feel safe to buy.
It’s not about hustling harder—it’s about showing up smarter.
What Success Looks Like Instead
Clear messaging → Your audience instantly knows who you help.
Trust-building before selling → Your content makes people curious, not pressured.
Consistency → You become the reliable voice your audience looks forward to.
Takeaway
If you’re stuck in your business, chances are it’s because of what you’re doing wrong, when it’s showing up, and where it’s hurting you. The good news? Once you identify these mistakes, you can shift into momentum.
Time-To-Take-Action
The how to fix these mistakes and replace them with strategies that work? That’s what I teach inside the SOS Starter Club. It’s where social sellers move from confused to confident and finally turn scrolls into sales.
